Honda Division posted May sales of 88,875, a decline of 39.7 percent versus May 2008. The all-new Insight hybrid posted sales of 2,780, helping drive an increase in total Honda hybrid sales of 7.5 percent.
"May of 2008 was the best month ever for American Honda, as consumers sought fuel-efficient cars in record numbers," said John Mendel, executive vice president of sales for American Honda. "Staying true to the course of providing fuel-efficient, high-quality, fun-to-drive vehicles will hopefully help see us through to the economic recovery."
Honda total car sales decreased by 48.9 percent to 51,947. Honda light truck sales saw a decrease of 19.4 percent to 36,928.
The Acura Division posted sales of 9,469, a decrease of 34.0 percent compared to May 2008. The TL sedan was the division's top seller, with 3,375 units sold.
*The daily selling rate is calculated with 26 days for May 2009 and 27 days for May 2008. The year-to-date daily selling rate is calculated with 127 days for 2009 and 129 days for 2008. All percentages reflect the daily selling rate.
American Honda Vehicle Sales For May 2009
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American Honda Total 98,344 167,997 -39.2% 430,358 655,819 -33.3%
--------------------
Total Car Sales 57,957 114,796 -47.6% 262,257 398,720 -33.2%
Total Truck Sales 40,387 53,201 -21.2% 168,101 257,099 -33.6%
Honda Total Car
Sales 51,947 105,548 -48.9% 234,663 362,388 -34.2%
Honda Total Truck
Sales 36,928 47,556 -19.4% 152,893 227,973 -31.9%
Acura Total Car
Sales 6,010 9,248 -32.5% 27,594 36,332 -22.9%
Acura Total Truck
Sales 3,459 5,645 -36.4% 15,208 29,126 -47.0%
Domestic Car Sales * 43,074 88,091 -49.2% 198,373 297,793 -32.3%
--------------------
Honda Division 39,699 83,797 -50.8% 183,855 277,566 -32.7%
Acura Division 3,375 4,294 -18.4% 14,518 20,227 -27.1%
Domestic Truck Sales * 38,209 41,392 -4.1% 151,163 197,021 -22.1%
----------------------
Honda Division 34,750 35,747 0.9% 135,955 167,895 -17.7%
Acura Division 3,459 5,645 -36.4% 15,208 29,126 -47.0%
Import Car Sales 14,883 26,705 -42.1% 63,884 100,927 -35.7%
----------------
Honda Division 12,248 21,751 -41.5% 50,808 84,822 -39.2%
Acura Division 2,635 4,954 -44.8% 13,076 16,105 -17.5%
Import Truck Sales 2,178 11,809 -80.8% 16,938 60,078 -71.4%
------------------
Honda Division 2,178 11,809 -80.8% 16,938 60,078 -71.4%
----------------- ----- ------ ----- ------ ------ -----
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 88,875 153,104 -39.7% 387,556 590,361 -33.3%
-------------------- ------ ------- ----- ------- ------- -----
Fit 5,730 8,205 -27.5% 24,137 29,784 -17.7%
Accord * 22,597 43,728 -46.3% 107,088 166,158 -34.5%
Memo: Accord Hybrid 0 16 1 184 -99.4%
Civic * 20,723 53,299 -59.6% 97,505 164,994 -40.0%
Memo: Civic Hybrid 2,077 4,676 -53.9% 10,745 16,322 -33.1%
S2000 116 316 -61.9% 485 1,446 -65.9%
Insight 2,780 0 5,445 0
FCX 0 0 0 6
FCX Clarity 1 0 3 0
-------------- --- --- ---- --- --- -----
Odyssey * 12,127 12,966 -2.9% 41,884 59,987 -29.1%
Pilot * 7,412 8,449 -8.9% 34,127 48,194 -28.1%
CR-V * 14,550 19,959 -24.3% 65,197 89,017 -25.6%
Element * 1,378 2,686 -46.7% 5,521 13,623 -58.8%
Ridgeline 1,461 3,496 -56.6% 6,164 17,152 -63.5%
--------- ----- ----- ----- ----- ------ -----
Acura Division Total 9,469 14,893 -34.0% 42,802 65,458 -33.6%
-------------------- ----- ------ ----- ------ ------ -----
RSX 0 0 0 1
TL * 3,375 4,294 -18.4% 14,518 20,227 -27.1%
TSX 2,466 4,564 -43.9% 12,150 13,814 -10.7%
RL 169 390 -55.0% 926 2,290 -58.9%
--- --- --- ----- --- ----- -----
MDX * 2,455 4,277 -40.4% 11,118 21,137 -46.6%
RDX * 1,004 1,368 -23.8% 4,090 7,989 -48.0%
--------- ----- ----- ----- ----- ----- -----
Selling Days 26 27 127 129
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
Hybrid 4,857 4,692 7.5% 16,191 16,506 -0.4%
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